Why Responsive Design Goes Wrong For Mobile UX
The number of internet users that access pages in the web through mobile devices rises daily. To get to this market, which represents a large percentage of the target market, most marketers have made their websites more mobile friendly. This is common especially where they operate in a tech savvy environment meaning the surfers use mobile devices to access their content. Website developers have used the responsive design to create this mobile friendly sites. The responsive design allows pages to resize based on the size of the screen being used to access it. In some instances this can work to perfection but this is not always the case, sometimes it results in websites failures.
It fails you in the following ways given below
Results in shift of perspective
The customer’s expectation and the perspective of the company on information in the website defers. The company is concerned with the content that they want the user to view and not much on how they would like to view or access the information. Therefore in most cases having the responsive design does not solve the users’ concerns.
Too much content squeezed in small screens
The data on show in desktop site sometimes is too much for a small mobile screen. The use of tables and tabs also do not give a good appearance where the screen is small. Content also appear too small hence are difficult to read.
Match content with the context of the users
Responsive design assumes that the content and its purpose should appear in same manner in all the devices. This is not the case. The best way is to have the content matching with the device in use and the user context for example mobile numbers would be more emphasized in mobile accessible sites.
Poor loading and navigation speed
Most responsive site have same weight as the desktop site which costs more time and money. Mobile browsing depends on a weaker connectivity and the processing resource lighter compared to a desktop or a laptop browser. It’s easier and sensible to create a separate mobile site which loads more quickly.
Poor placement of images
Responsive design is mostly concerned with the element rearrangement and little focus is on the static images positioning. The end result is poor placement of the images and screenshots.
By focusing on different perspective, work on other ways to improve your site. But in all the designs you should be able to meet the essential steps necessary for effective navigation throughout the site. This rules are;
1. The navigation must be easily identifiable
Most surfers are in haste and would not take their time trying to work out their way round. Make the navigation standout from the sea of data on the page.
2. Have minimum navigation buttons
Giving the user too many choices will lead him or her away from the key areas in your site. The best way to deal with the many choices is to have them as drop down menus which will break down to sub-sections.
3. Keep the navigation consistent
The user will get used to your site when you have navigations of similar style. Users are likely to stick to your site if they are more comfortable with it.
4. Keep reminders on where the navigation are
Use the same style to highlight to your visitors where the navigation bars are.
5. Use familiar label names
The sections should have names that clearly points out what is behind them.
The number of mobile users accessing websites by mobile devices has risen to an extent that Google have intervened. They have developed the mobilegeddon algorithm to aid the users on their expenses on time and charges. The algorithm will lower the rank of a given site which does not meet the mobile friendly category. It analyses page characteristics such as the size of texts and the spaces which are in between links.
In conclusion, it is safe to say that website design will be centered on mobile devices. A research on the UK surfers shows that more adults will use their mobile devices to access websites compared to those who will use desktops. Failing the Google test as a mobile friendly site would mean that the traffic to that site significantly drops. Google is the leading search engine in the world and that should give you a rough measure of the results when your site is not favored.
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